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Thrive Conference

Where Food & Beverage Leaders Grow With Clarity

May 29th 2026, at Delta Hotels Burnaby Conference Centre

 

 

Thrive is BC Food & Beverage’s flagship conference for processors navigating growth, capital, innovation, and uncertainty. Designed for real-world decision-making, Thrive brings together founders, operators, and industry partners for one focused day of insight, connection, and momentum.

 

SPONSORED BY:

        

How Thrive Works

Thrive is a one-day, in-person conference featuring keynote sessions, curated breakouts, and intentional networking.

  • Start the day together with a powerful opening keynote
  • Join a full-room session focused on capital and growth strategy
  • Attend two breakout sessions – choose one session from each of two breakout blocks, with three topics to choose from each time.
  • Connect over lunch, coffee, and an end-of-day networking reception

Who Should Attend

Thrive is designed for:

  • Food & beverage processors at all stages of growth
  • Founders, CEOs, COOs, and operations leaders
  • Finance, innovation, and commercialization teams
  • Industry partners supporting food & beverage growth

Thrive is intentionally limited in size to ensure meaningful learning and connection. Priority registration is given to food & beverage processors and event sponsors. Partner member and general admission tickets are extremely limited.

Keynotes

ONE STAGE. TWO INDUSTRY LEADERS.

Kick off the day at 9:15am with Justine Hendricks on the mainstage, then return at 1:45pm for Manjit Minhas.

 

Justine Hendricks

President and Chief Executive Officer 

Justine Hendricks is the President and CEO of FCC, a role she assumed in 2023...

Manjit Minhas

"Dragon", CBC's Dragons’ Den | Co-Founder of Minhas Breweries and Distilleries

Manjit Minhas is best known across Canada as a star of CBC’s Dragons’ Den. She...

Panel Discussion

MAINSTAGE 1:05pm-1:45pm

Capital Without the Chaos – Fundraising, Investment & Smarter Growth in Uncertain Times

Why this matters now:

Capital is tighter, valuations are shifting, and founders are confused about when to raise, who to raise from, and what kind of capital actually supports sustainable growth.

Session Focus:

  • The real funding landscape in 2026 (debt vs equity vs non-dilutive capital)
  • What investors & lenders are actually looking for now
  • When not to raise—and what to do instead
  • How to avoid over-leveraging or under-capitalizing
  • Preparing your business for capital before you need it

Audience Takeaway:

Clarity, confidence, and smarter financial decision-making without hype.

Sponsored by:

 

Block 1 – Breakout Sessions

Two breakout blocks.

Choose one per block.

How Food & Beverage Companies Are Using AI Right Now

10:00am-10:45pm

Why this matters now:

AI has moved beyond buzzwords. The real question is: how are small and mid-size processors actually using it, today?

Session Focus:

  • Forecasting & demand planning
  • Quality control & traceability
  • Admin, finance, and HR efficiency
  • What not to automate
  • Managing risk, data, and compliance
  • Affordable AI tools for SMBs

Audience Takeaway:

Concrete examples they can act on immediately—no tech overwhelm.

Sponsored by:

Packaging & Marketing That Actually Converts

10:00am-10:45pm

Why this matters now:

Packaging and branding are no longer nice-to-have, they are make-or-break at retail and online.

Session Focus:

  • Balancing cost, sustainability, retail requirements, and brand storytelling
  • What buyers notice first
  • Common packaging mistakes
  • Packaging risk, recalls, and insurance considerations
  • Marketing that drives sell-through

Audience Takeaway:

Sharper positioning, fewer missteps, and stronger sell-through.

Sponsored by:

Building Resilient Growth Beyond Our Borders

10:00am-10:45am

Why this matters now:

Exporting is no longer optional—market diversification, risk mitigation, and global demand make now the right time to explore international growth.

Session Focus:

  • Why exporting matters now more than ever
  • Export readiness: operations, certifications, and supply chain
  • Priority markets and routes to entry
  • Managing currency, logistics, and trade risk
  • Balancing domestic and international growth

Audience Takeaway:

Confidence to explore export growth with intention and readiness—not guesswork.

Sponsored by:

Block 2 – Breakout Sessions

Two breakout blocks.

Choose one per block.

Doing More With Less in Product, Process & Operations

11:20am-12:05pm

Why this matters now:

Innovation isn’t about flashy products, it’s about survival, margins, and resilience.

Session Focus:

  • Cost-driven vs growth-driven innovation
  • Incremental vs disruptive innovation
  • Process innovation inside facilities
  • Reformulation, supply chain pivots, ingredient strategy
  • Innovating without burning out teams or cash

Audience Takeaway:

Innovation that is realistic, measurable, and aligned with profitability.

Margins, Terms & Relationships That Scale

11:20am-12:05pm

Why this matters now:

Retail is tougher than ever; fees, promotions, logistics, and cash flow pressure are real.

Session Focus:

  • Navigating retail terms and chargebacks
  • Margin management in a high-cost environment
  • When retail makes sense and when it doesn’t
  • Export, cross-border, and alternative channels
  • Building long-term retailer relationships

Audience Takeaway:

A clearer path to retail growth that doesn’t destroy cash flow.

Navigating Facility Expansions

11:20am-12:05pm

Why this matters now:

As demand grows, many BC food and beverage companies are outgrowing their space — but expanding too quickly, too slowly, or without the right planning can stall momentum, strain cash flow, and introduce serious operational risk.

Session Focus:

  • Capacity planning vs. overbuilding
  • Lease vs. buy vs. co-pack vs. shared production models
  • Capital budgeting and financing expansion
  • Equipment selection and production flow design
  • Permits, inspections, and regulatory considerations
  • Managing disruption during build-out or transition
  • Team readiness and operational scaling challenges

Audience Takeaway:

Clearer expansion decisions, fewer costly missteps, and a smarter path from constrained growth to scalable operations.

Sponsored by:

We are Sold Out!

See you on May 29th.

Agenda

 

Join us at the Delta Hotels Burnaby Conference Centre

 

May 29th 2026 


8:00am-9:00am      Registration & Breakfast

9:00am – 9:15am     Opening Remarks

9:15am-9:50am        Keynote Speaker – Justine Hendricks

10:00am-10:45am   Block 1 – Breakout Sessions

10:45am-11:10am     Coffee Break

11:20am-12:05pm    Block 2 – Breakout Sessions

12:05pm – 1:05pm   Lunch & Networking

1:05pm-1:45pm         Panel Discussion – Capital Without the Chaos

1:45pm-2:45pm         Keynote Speaker – Manjit Minhas

2:45pm-2:55pm        Closing Remarks

3:00pm-4:30pm       Cocktail Reception

 

Sponsors

Marquee Sponsors

Platinum Sponsor

Gold – Breakout Session Sponsors

Networking Sponsors – Coffee, Lunch and Reception

Media Sponsor

Lanyard Sponsor

Silver Sponsors