Thrive Conference
Where Food & Beverage Leaders Grow With Clarity
May 29th 2026, at Delta Hotels Burnaby Conference Centre
Thrive is BC Food & Beverage’s flagship conference for processors navigating growth, capital, innovation, and uncertainty. Designed for real-world decision-making, Thrive brings together founders, operators, and industry partners for one focused day of insight, connection, and momentum.
SPONSORED BY:

How Thrive Works
Thrive is a one-day, in-person conference featuring keynote sessions, curated breakouts, and intentional networking.
- Start the day together with a powerful opening keynote
- Join a full-room session focused on capital and growth strategy
- Attend two breakout sessions – choose one session from each of two breakout blocks, with three topics to choose from each time.
- Connect over lunch, coffee, and an end-of-day networking reception
Who Should Attend
Thrive is designed for:
- Food & beverage processors at all stages of growth
- Founders, CEOs, COOs, and operations leaders
- Finance, innovation, and commercialization teams
- Industry partners supporting food & beverage growth
Thrive is intentionally limited in size to ensure meaningful learning and connection. Priority registration is given to food & beverage processors and event sponsors. Partner member and general admission tickets are extremely limited.
Keynotes
ONE STAGE. TWO INDUSTRY LEADERS.
Kick off the day at 9:15am with Justine Hendricks on the mainstage, then return at 1:45pm for Manjit Minhas.
Justine Hendricks
President and Chief Executive Officer
Manjit Minhas
"Dragon", CBC's Dragons’ Den | Co-Founder of Minhas Breweries and Distilleries
Panel Discussion
MAINSTAGE 1:05pm-1:45pm
Capital Without the Chaos – Fundraising, Investment & Smarter Growth in Uncertain Times
Why this matters now:
Capital is tighter, valuations are shifting, and founders are confused about when to raise, who to raise from, and what kind of capital actually supports sustainable growth.
Session Focus:
- The real funding landscape in 2026 (debt vs equity vs non-dilutive capital)
- What investors & lenders are actually looking for now
- When not to raise—and what to do instead
- How to avoid over-leveraging or under-capitalizing
- Preparing your business for capital before you need it
Audience Takeaway:
Clarity, confidence, and smarter financial decision-making without hype.
Sponsored by:
Block 1 – Breakout Sessions
Two breakout blocks.
Choose one per block.
How Food & Beverage Companies Are Using AI Right Now
10:00am-10:45pm
Why this matters now:
AI has moved beyond buzzwords. The real question is: how are small and mid-size processors actually using it, today?
Session Focus:
- Forecasting & demand planning
- Quality control & traceability
- Admin, finance, and HR efficiency
- What not to automate
- Managing risk, data, and compliance
- Affordable AI tools for SMBs
Audience Takeaway:
Concrete examples they can act on immediately—no tech overwhelm.
Sponsored by:
Packaging & Marketing That Actually Converts
10:00am-10:45pm
Why this matters now:
Packaging and branding are no longer nice-to-have, they are make-or-break at retail and online.
Session Focus:
- Balancing cost, sustainability, retail requirements, and brand storytelling
- What buyers notice first
- Common packaging mistakes
- Packaging risk, recalls, and insurance considerations
- Marketing that drives sell-through
Audience Takeaway:
Sharper positioning, fewer missteps, and stronger sell-through.
Sponsored by:
Building Resilient Growth Beyond Our Borders
10:00am-10:45am
Why this matters now:
Exporting is no longer optional—market diversification, risk mitigation, and global demand make now the right time to explore international growth.
Session Focus:
- Why exporting matters now more than ever
- Export readiness: operations, certifications, and supply chain
- Priority markets and routes to entry
- Managing currency, logistics, and trade risk
- Balancing domestic and international growth
Audience Takeaway:
Confidence to explore export growth with intention and readiness—not guesswork.
Sponsored by:
Block 2 – Breakout Sessions
Two breakout blocks.
Choose one per block.
Doing More With Less in Product, Process & Operations
11:20am-12:05pm
Why this matters now:
Innovation isn’t about flashy products, it’s about survival, margins, and resilience.
Session Focus:
- Cost-driven vs growth-driven innovation
- Incremental vs disruptive innovation
- Process innovation inside facilities
- Reformulation, supply chain pivots, ingredient strategy
- Innovating without burning out teams or cash
Audience Takeaway:
Innovation that is realistic, measurable, and aligned with profitability.
Margins, Terms & Relationships That Scale
11:20am-12:05pm
Why this matters now:
Retail is tougher than ever; fees, promotions, logistics, and cash flow pressure are real.
Session Focus:
- Navigating retail terms and chargebacks
- Margin management in a high-cost environment
- When retail makes sense and when it doesn’t
- Export, cross-border, and alternative channels
- Building long-term retailer relationships
Audience Takeaway:
A clearer path to retail growth that doesn’t destroy cash flow.
Navigating Facility Expansions
11:20am-12:05pm
Why this matters now:
As demand grows, many BC food and beverage companies are outgrowing their space — but expanding too quickly, too slowly, or without the right planning can stall momentum, strain cash flow, and introduce serious operational risk.
Session Focus:
- Capacity planning vs. overbuilding
- Lease vs. buy vs. co-pack vs. shared production models
- Capital budgeting and financing expansion
- Equipment selection and production flow design
- Permits, inspections, and regulatory considerations
- Managing disruption during build-out or transition
- Team readiness and operational scaling challenges
Audience Takeaway:
Clearer expansion decisions, fewer costly missteps, and a smarter path from constrained growth to scalable operations.
Sponsored by:
We are Sold Out!
See you on May 29th.
May 29th 2026
8:00am-9:00am Registration & Breakfast
9:00am – 9:15am Opening Remarks
9:15am-9:50am Keynote Speaker – Justine Hendricks
10:00am-10:45am Block 1 – Breakout Sessions
10:45am-11:10am Coffee Break
11:20am-12:05pm Block 2 – Breakout Sessions
12:05pm – 1:05pm Lunch & Networking
1:05pm-1:45pm Panel Discussion – Capital Without the Chaos
1:45pm-2:45pm Keynote Speaker – Manjit Minhas
2:45pm-2:55pm Closing Remarks
3:00pm-4:30pm Cocktail Reception








