Ivy has been in the food and beverage industry for over 12 years.

Ivy has been part of the BCFB – HR group since she joined Fresh Direct 12 years ago and has seen an amazing transformation in BC Food & Beverage over those years. The advocacy for the food and beverage industry, the engagement within the industry, local promotions… the list is endless. She love the strength and passion of the team, and with her, and Fresh Direct’s, long relationship with BC Food & Beverage , joining the board was a great opportunity to collaborate on a different level.

What’s Ivy’s favorite thing about the industry?

“It is simply a really fun and dynamic industry, and it showcases the creativity and innovation that people have with food. I love the ever-changing landscape of it, it can be so unpredictable and surprising.”

Joining the food and beverage industry 2.5 years ago, Alyssa, is passionate about the exchange of knowledge and learning from one another to provide the most wholesome food and beverage industry for our community. Alyssa would like to create real, positive change; and bring new and creative thinking to the industry through events, resources, education and mentorship. As a co-founder, she would love to see increased startup resources for those entering the industry. Resources such as the co-packer search have been immensely helpful for her and her company.

What’s Alyssa’s favorite thing about this industry?

“ I love the diverse agri-food resources, the passionate, collaborative community who works tirelessly to get food from the land to dining room tables and the increasing focus on local an sustainable”

Courtney has been working in the industry for 23 years and wanted to join the board to be able to help others. This industry is ever-changing and can be tricky to navigate. If she can help contribute to someone’s success in any way by offering support, she wants to do that.

What’s Courtenay’s favorite thing about the industry?

“My favourite thing about the F&B industry is the togetherness it brings. We gather around the table to celebrate, to connect, and to create memories. The fact that food can evoke that nostalgia is amazing to me. The pace, constant change, and the people are what drive me, professionally.”

Matt has 10 years of experience in management and finance working with various food and CPG companies and spent the last 5 years operating one! He was inspired to join the board to make the British Columbia ecosystem of great food companies stronger and to support up and coming BC companies through the many challenges of growing in the food business.

What’s Matt’s favorite thing about the industry?

That anyone can build the next great brand or company in this industry! The rate of innovation and change makes everyday exciting in the food business.