James is the commander of the BC Food & Beverage mothership. As the head of our lean, mean (we aren’t really mean) team James brings nearly 30 years of industry knowledge and experience to our membership. The genuine care James has for each of our members, his team, and the industry is one of the many reasons he is so well respected and admired. His humility, fairness, and down to earth nature make him an exceptional leader in our industry. He is also pretty darn funny!

As the Director of Membership and Programs, Alisa plays a crucial part in making sure our members are receiving access to the best resources and programs. Alisa's open mindedness and contagious smile makes the office a fun and comfortable place to be. We love Alisa's ability to see situations from every perspective. She is awesome!

Kelly is the Queen of all things BC Food & Beverage brand. She is the creative eye behind BC Food & Beverage, making sure our visual brand and story is on point down to the finest of details. She keeps our brand strategy on track (and most of us as well!). Kelly not only keeps us on track, but she keeps us laughing non-stop. She rocks!

Sierra is our creative storytelling hero! Whether it be articles in our magazine Cultivate, our fun and funky social media post, our newsletter, or other communication, Sierra or is the woman who brings our cool BCFB communications to life. Sierra is as cool as a cucumber, keeping our office light and fun with her office singing and great sense of humour. She is rad.

Our newest addition to the BC Food & Beverage team, Christopher Reynolds is a recent Idaho State University graduate. Chris was brought on as the BCFB in house “go-to” person to assist with supporting our processor members. Chris has a natural eagerness to learn, help BCFB members and a strong sense of teamwork. His relaxed nature, great sense of humor and natural warmth are the added awesome sauce to this already great human. We think he is great!