James is the commander of the BC Food & Beverage mothership. As the head of our lean, mean (we aren’t really mean) team James brings nearly 30 years of industry knowledge and experience to our membership. The genuine care James has for each of our members, his team, and the industry is one of the many reasons he is so well respected and admired. His humility, fairness, and down to earth nature make him an exceptional leader in our industry. He is also pretty darn funny. (only if you like dad jokes)

As the Director of Membership and Programs, Alisa plays a crucial part in making sure our members are receiving access to the best resources and programs. Alisa's open mindedness and contagious smile makes the office a fun and comfortable place to be. We love Alisa's ability to see situations from every perspective. She is awesome! 

Kelly is the Queen of all things BC Food & Beverage brand. She is the creative eye behind BC Food & Beverage, making sure our visual brand and story is on point down to the finest of details. She keeps our brand strategy on track (and most of us as well!). Kelly not only keeps us on track, but she keeps us laughing non-stop. She rocks!

Sierra is our creative storytelling hero! Whether it be articles in our magazine Cultivate, our fun and funky social media post, our newsletter, or other communication, Sierra or is the woman who brings our cool BCFB communications to life. Sierra is as cool as a cucumber, keeping our office light and fun with her office singing and great sense of humour. She is rad.

Fernanda is our data management genius! BCFB has some big and cool industry projects that require a magical data wizard, and this is Fernanda! When she isn’t blowing our mind with her mad skills, she is infecting us with her laugh and smile. You just can’t help but smile when Fernanda does. We feel lucky to have her as part of the team She is a rock (and data) star!

Amanda is our bookkeeping and admin guru! She impresses us all with her wizardry of keeping the books, paying the bills and pretty much most things that keep us functioning! Amanda brings the organize to our organization! When she isn’t busy (which is pretty much never), she can be found sipping a Tim Horton Ice Capp and gracing us with her generous and warm spirit. Just like her Ice Capp, she's pretty cool.

Sumner is our events and programs uber commander! Large, amazing events, small, spectacular events, fantabulous programs, Sumner is THE leader, planner and executor of all things, fun, fancy, and educational at BCFB. If that wasn’t enough to wow and amaze you, she also happens to bring some super jazzy energy to our team with her laughter, witty sense of humour and sharp style that puts the rest of us to shame. She is the bomb.com.