How to Get the Most out of Your Broker/Distributor

So you’ve hired a broker / distributor now what?

A broker or distributor is a key partner for you in growing your business. Choosing the wrong partner can set a business back or do reputational damage to both sides of the relationship. Attend this session to make sure you recognize the key road signs to picking the right partner.

What do you need to equip a distributor with to maximize your sales? How do you know they’re being effective?

This session is to help you set your expectations around what a broker/distributor actually does, or helps you right size your relationship with your current broker / distributor.

Key takeaways from this session:

• What is the role of a broker?
• What is the role of a distributor?
• What does your business need or want? Do you need a broker or a distributor or both?
• Tools that broker/distributors need to be effective
• What does a regular ongoing discussion with a broker/distributor look like/sound like?
• What kinds of metrics should you be watching/talking to your broker/distributor about
• Can you read or manage a distributor contract?

Note: The Zoom link will be sent to registrants a few days in advance.

Presented by:

Phil Chang & Kenny Vannucci – This Commerce Life

Two retail / CPG (consumer packaged goods) guys that have experience being on the brand side and retailer side, talking about retail and what the future could hold for retail specifically in the Natural Health and Grocery Channels in both Canada and the US. We love Canadian retail – a competitive market that nurtures the best brands and iconic retailers.

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