Sales & Marketing Peer Group

If you are a sales & marketing professional in the food & beverage industry, BCFB welcomes you to join your fellow peers in our Sales & Marketing Peer Group on February 4th.

February Topic: Maximizing Your Trade Show Results

Join us for an exclusive peer group where CPG sales and marketing professionals share their trade show experiences and learn from each other’s expertise. This collaborative session will help you stand out and succeed at events, from preparation essentials to asking the right questions and building meaningful buyer connections.

This event is facilitated by Corwin Hiebert (Ethical Food Group) and the guest expert is Mark McCurdy (Georgia Main Group)—together they’ll help you gain the actionable insights you need to fine-tune your buyer interactions and maximize your ROI at retail shows.

Key Takeaways:

• Essential Preparation: Learn what to bring, what to ask, and how to position your brand for maximum impact.
• Buyer Conversations: Learn how buyers want to be engaged at a show and what they consider to be meaningful dialogue.
• Pitch Feedback: Share your pitch and/or collateral to receive expert and peer feedback to elevate your strategy.

Don’t miss this opportunity to sharpen your trade show approach and connect with like-minded professionals!

Who Should Attend:

Sales & marketing professionals and/or individuals responsible for this in their food & beverage company. This event is exclusively for processors and manufacturers.

If you register for this event but do not meet this criteria, we will notify you and rescind your registration, hoping you can join us for an event that better suits your profile.

Members Only:

This event is private, only active members of BC Food & Beverage are permitted to attend.

Hybrid Event:

We’re getting together in-person; however, a link will be provided in advance for those who are only able to attend virtually.

What to Expect:

A facilitated group discussion to openly share ideas and seek advice from industry peers
New industry insight and valuable knowledge
A community of support and new industry connections

*Please note spaces are limited to 24 participants for this session*

*Light refreshments and snacks will be served*

Sales & Marketing Peer Group Sponsor: 

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