If you are a founder in the food & beverage industry, BCFB welcomes you to join your fellow peers in our Founders Peer Group on February 13th, 2025.
Join us this February for an essential deep dive into CPG product margins and pricing strategy, led by our Founders Peer Group co-chairs Kenny Vannucci (This Commerce Life) and Mara Mennicken (The GOOD Chocolatier). This session will demystify the complex world of COGS, distribution economics, and retail margins to help you build a sustainable pricing structure for your brand. Bring your questions as the talk will be followed by an open group discussion among peers to share experiences, challenges and ideas related to this topic
Key Takeaways:
- Deep dive into COGS calculation
- Understanding the core components that impact your product costs
- Learn industry standards for distributor and retailer margins
- How to structure deals that work for all parties
- Develop a comprehensive costing structure
About Our Co-Chairs:
- Mara Mennicken is a pioneering social entrepreneur & chocolate devotee renowned for founding The GOOD Chocolatier. Hailing from Germany 10 years ago and now stirring up delectable creations in British Columbia, Canada, she’s on a mission to prove that chocolate can be indulgent, highly ethical, and incredibly GOOD for you. Mara continues to reshape the narrative of chocolate production and consumption for a brighter, more conscientious future. Her favourite equation is: Eating more GOOD chocolate = better You and a better World.
- Kenny Vannucci, Podcast Host of This Commerce Life, has spent his life in retail. He worked the front line in customer service and retail management, in the warehouses picking and packing orders, and has worked in a corporate office as a merchandise manager. He knows how a buyer thinks and what the triggers are. Kenny knows how to spot emerging and how to maintain/grow existing companies.
Who Should Attend:
Founders and entrepreneurs involved in the making of food and beverages. This event is exclusive to processors and manufacturers.
If you register for this event but do not meet this criteria we will notify you accordingly and rescind your registration, in the hopes that you join us for an event that is a better fit for you.
What to Expect:
- A facilitated group discussion to openly share ideas and seek advice from industry peers
- New industry insight and valuable knowledge
- A community of support and new industry connections
Members Only:
This event is private, only active processor members of BC Food & Beverage are permitted to attend.
Hybrid Event:
We’re getting together in-person; however, a Zoom link will be provided in advance for those who are only able to attend virtually.
*Please note spaces are limited to 24 participants for this session*
*Light refreshments and snacks will be served*
Thank you to our Founders Peer Group Sponsor
