Event Details
How do you make your sales material relevant for each of your target buyers?
Discover the importance of aligning your message with what retailers want to know, rather than solely focusing on your agenda. Uncover the importance of diverse communication tools such as an impactful pitch kit, detailed product information sheets, point of sale materials, digital presentations and tradeshows to effectively engage your audience in this competitive retail landscape. This session will empower food processors to enhance their sales materials for optimal engagement and success.
In this presentation on Sales Materials for the Retail Industry attendees will gain the following strategic insights.
Key Takeaways:
- Your target audience (buyer / category buyer / foodservice buyer / other)
- What do they want to know (versus what you want to tell them)
- Different tools for communicating in Retail
Presented by:
- Sherrin Western - Co-Owner of Shervin Communications
- Sherrin is a marketing and brand image expert and co-owns Shervin Communications, a graphic design and marketing studio, where she serves as the "Director of Insight." With a background spanning sales, customer service, and marketing, Sherrin and her company approaches challenges and opportunities from a customer-centric viewpoint. Her company has served the food industry for the past 20 years of Shervin’s 32 year business history.
- Beyond her business pursuits, Sherrin is a dedicated community servant, contributing to organizations like Victim Assistance and Community Policing. She's a director on the board of the Greater Langley Chamber of Commerce as well as a director on the board of the BC Food & Beverage Association. Sherrin also currently teaches at the Fraser Valley Continuing Education.
- Sherrin's accomplishments include "Woman of Distinction" in Burnaby and "National Volunteer of the Year" award from Canadian Women in Communications. Shervin Communications is esteemed in the industry and has received accolades including the "Small Business of the Year" in Burnaby.
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